Research reveals: In era of fake news - trust in social remains, provided it's personal

We've recently undertaken research, which reveals that social media platforms are still accessed multiple times a day, despite recent data privacy scandals.

We conducted the research in order to better understand the role social media and more traditional media channels play in our lives. With trust in both social and traditional media at an all time low, where do consumers turn for reliable recommendations, news or insight?


Facebook’s latest algorithm changes: an opportunity for referral marketing

In what appeared to signal a return to its roots as a peer-to-peer social network, Facebook marked the New Year by announcing a bold shake up to its News Feed algorithm — one that will supposedly rein in the (paid) dominance of brand publishers, and re-establish organic interactions between friends and family at the core of the social network’s user experience.

Does this represent a further opening up of the referral marketing floodgates in 2018?


Why Facebook’s ‘friends before publishers’ algorithm changes are an opportunity for referral marketers

Facebook recently announced what appeared to be a series of significant changes to its news feed algorithm, eliciting reactions ranging from confusion to despair among marketers. So which is to be believed? What are its true implications, not least for those running referral campaigns (built on the power of social sharing)?


3 Key Takeaways for Referral Marketing for Family Days Out

Are you a parent?  Have you planned your summer holiday family days out and activities?  How did you discover and choose the best places to go with your kids?


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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