Blog: Tips for Referral & Ecommerce marketing

Case study: How love of its signature prints means referral success for Cath Kidston

Customers of Cath Kidston love their signature prints with a hint of nostalgia. With such a loyal customer base, referral marketing is an obvious step to capture this advocacy and to drive the acquisition of new customers.

Cath Kidston appointed Mention Me to power their referral programme, and since its launch in 2016 it has generated some fantastic results.

Why their made-to-measure referral program is a perfect fit for menswear retailer Spoke

Spoke is an exciting disruptor brand in the menswear market. Founded in 2014 it was born from the frustrations of finding quality menswear with a good fit.

Customers quickly discovered their great fitting products took the pain out of shopping. With such a loyal customer base, Spoke realised the potential that referral marketing could offer.

Coast teams up with Mention Me to launch refer-a-friend programme

Mention Me has been selected to power the online referral programme for high street fashion brand Coast.

The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.

Why referrals are in the bag for Radley

Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship.

The rise of Shoppable Marketing in the fashion sector

Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.

So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.


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