As we’ve written in the past, perhaps no other area of retail is more sensitive to evolving consumer preferences and expectations, than fashion.
The new wave of ethical consumer trends reshaping the fashion industry
Sharing big ideas in the Big Apple
Earlier this month we gathered together with some great retail brands in the beautiful Langham Hotel in New York. The reason? To host our first US referral marketing breakfast.
We’ve successfully run these events in the UK for several years. With more international brands using our unique referral platform we decided to share our learnings across the pond.
Infographic: Hot or not? The sectors most likely to be referred.
Are there some products and services which are more likely to be recommended to friends and family than others? And what impact does age and gender have on the likelihood to refer?
Following on from our recent infographic on the characteristics of a referable brand, our research also examined the most frequently referred products and services split by demographic. From the revealing insights we have compiled this great infographic.
The most trusted form of marketing for fashion brands? Step forward refer-a-friend.
Fashion is social by nature. We share, compare, discuss and complement each other on new items. We ask for trusted friends’ opinions on certain looks and styles ahead of future buying decisions. In other words, we place trust in our social circles to shape and reinforce our buying habits.
Tailor-made referral program is perfect fit for footwear retailer Schuh
Carrie Bradshaw once said "There are two things you can never have too many of. Good friends and good shoes". So referral marketing for a shoe retailer makes perfect sense; a way to tap into the conversations between friends as they discuss their favourite shoe brand.
No wonder then, that in just a few short months, footwear retailer Schuh, is seeing great results from their refer-a-friend program.