Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship.
Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.
So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.
Yesterday at the Drapers Digital Festival, Mention Me scooped the award for Best Tech Start-up.
Fast growing rapid fashion brand Missguided has selected Mention Me to run its new refer-a-friend programme, which launches this week.
Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7%*. It’s clear that the Australian Government is pushing for further business investment and this is undoubtedly making the Australian market an attractive proposition for overseas investors as well.
Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo.