Running referral programs for 200+ brands gives us some fascinating insight into the psychology of referral for different demographics. Having built a reputation as experts in fast fashion referral marketing, through our work with Missguided, Lipsy and AX Paris among others, we have seen marked differences in what drives these customers to share a brand and what will in turn lead their friends to take up a recommendation.
3 insights into Generation Z and fast fashion referral marketing
Case study: How love of its signature prints means referral success for Cath Kidston
Customers of Cath Kidston love their signature prints with a hint of nostalgia. With such a loyal customer base, referral marketing is an obvious step to capture this advocacy and to drive the acquisition of new customers. Cath Kidston appointed Mention Me to power their referral programme, and since its launch in 2016 it has generated some fantastic results.
Why their made-to-measure referral program is a perfect fit for menswear retailer Spoke
Spoke is an exciting disruptor brand in the menswear market. Founded in 2014 it was born from the frustrations of finding quality menswear with a good fit. Customers quickly discovered their great fitting products took the pain out of shopping. With such a loyal customer base, Spoke realised the potential that referral marketing could offer.
Coast teams up with Mention Me to launch refer-a-friend programme
Mention Me has been selected to power the online referral programme for high street fashion brand Coast. The iconic high end, high street, women’s fashion retailer recognised the value of their loyal customer relationships, and the opportunity to leverage this by providing a platform for them to share their positive experiences to drive new customer acquisition.
Why referrals are in the bag for Radley
Radley, the iconic British handbag and accessories brand, has a loyal customer base who love their playful designs and quality craftmanship. Keen to harness this advocacy, they selected the Mention Me referral platform to power their refer-a-friend program to build new customer acquisition and reward their happy customers for sharing the brand.