The importance of trust in the finance sector

The finance industry is built on the foundation of trust. Despite this, one of the challenges the industry is facing is making a positive emotional connection with customers, and so is failing to deliver on that promise. Whilst trust in public companies has dropped 10% in just three years, 69% of people in the UK have expressed their distrust in finance and banking businesses, despite feeling reliant on them.


You gotta get with my friends:  How to add some spice to referral in banking and financial services

Banking and financial services are some of the most saturated playing fields for recommendation and referral marketing.


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