We’'re in the midst of one of the silly seasons for many retailers. I’m referring to Valentine’s Day followed by Mothering Sunday just 4 weeks later in the UK this year. It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 11th spark two big spikes of activity which can make or break their numbers.
Mother’s Day & Referral Amplification: The gift that keeps on giving (Analysis Part 1)
Microscooters partners with Mention Me to power their referral programme
Micro Scooters, the brand beloved by children and adults across the UK, is this week launching a referral marketing programme powered by Mention Me.
Referrals take the biscuit for customer acquisition for this gift retailer
Biscuiteers produce beautiful and witty biscuits which taste as good as they look. In fact, biscuits that people want to talk about. Wanting to harness this customer enthusiasm for the brand, Biscuiteers turned to Mention Me to power their refer-a-friend programme.
Referrals in the Gifting Market. The gift that keeps on giving.
The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving.
Is Valentine's Day the perfect time to reward your customer's love?
With the peak shopping season of Christmas a distant memory, it is time for gift retailers to turn their attention to Valentine’s Day, which is just two short weeks away.