Blog: Tips for Referral & Ecommerce marketing

Why referrals are a lucky find for retailer Trouva

Trouva, meaning "lucky find", is an online marketplace for independent boutiques.

 

It was set up to help these retailers compete against the bigger players by offering a global shopfront.

 

Referrals in the Gifting Market. The gift that keeps on giving.

The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving.

Mother’s Day & Referral Amplification: The gift that keeps on giving (Analysis Part 1)

We’ve just finished the final days of one of the silly seasons for many retailers.  I’m referring to Valentine’s Day followed by Mothering Sunday just 3 weeks later in the UK this year.  It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 6th spark two big spikes of activity which can make or break their numbers.


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