With a mission to make homes remarkable though distinctive design, beautiful craft and fair prices, Swoon Editions have built up a loyal customer base. Keen to harness this advocacy they decided to launch a referral programme, and selected the Mention Me platform to power it.
Case Study: Swoon worthy furniture proves highly referrable
Case study: How love of its signature prints means referral success for Cath Kidston
Customers of Cath Kidston love their signature prints with a hint of nostalgia. With such a loyal customer base, referral marketing is an obvious step to capture this advocacy and to drive the acquisition of new customers. Cath Kidston appointed Mention Me to power their referral programme, and since its launch in 2016 it has generated some fantastic results.
Home is where the heart is: how referrals capture the love of homeware brands
Before the internet came along, consumer choice for homeware products was restricted to a limited number of big players. As a child in the 70's (gulp!), my memories of furnishings were of varying shades of brown, with a focus on practicalities rather than style. Avocado was the bathroom colour of choice, rather than a foodie breakfast staple.
Swoon worthy furniture worth telling your friends about
Swoon Editions, the online retailer of beautifully handcrafted furniture has appointed Mention Me to power a new referral programme. Established in 2012, Swoon is on a mission to make homes remarkable through distinctive design, beautiful craft and fair prices. The business model uses real-time sales data to test demand quickly on limited edition batches and then scale production on the most popular pieces. It is backed by Octopus Investments and Index Ventures and is one of the UK’s fastest growing furniture brands.
The British Home Store looks to referrals to drive new customer growth
BHS.com, the relaunched online only brand has joined forces with referral provider Mention Me to launch a refer a friend programme to drive new customer acquisition.