Virtual influencers: the next big marketing trend or latest gimmick?

As a concept, influencer marketing is nothing new. Look back as far as the 1930s and you’ll find Santa featuring in Coca Cola adverts and doctors endorsing cigarettes (yes, really).

But the emergence of social media over the past decade has propelled influencer marketing to new heights.


Affiliates, Influencers and Referrers — navigating the new digital landscape of network marketing

The hyper-connected digital age has permanently changed how brands need to communicate with consumers. Marketing has grown up, with traditional broadcast sales and advertising methods giving way to a new permission-based model of marketing built on trust and reciprocation.


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