Virtual influencers: the next big marketing trend or latest gimmick?

As a concept, influencer marketing is nothing new. Look back as far as the 1930s and you’ll find Santa featuring in Coca Cola adverts and doctors endorsing cigarettes (yes, really).

But the emergence of social media over the past decade has propelled influencer marketing to new heights.


Micro influencers: Where should trust marketers stand?

As the balance of power in marketing continues to shift toward trust—based models, so-called micro influencer marketing has rapidly established itself as a hot trend.

Where scrutiny has fallen on the world of large-scale influencer marketing, micro influencer marketing, with its focus on more authentic product endorsements, has presented itself as the more effective trust-building alternative.

So what exactly are micro influencers — and are they really to be considered a genuine branch of a brand’s trust marketing strategy?


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

How to launch a successful refer-a-friend programme

White paper

How to launch a successful refer-a-friend programme

Download the guide

Browse by category

see all

Top 10 posts

Become a referral expert

Blog subscribers get occasional emails with our latest learnings on all things referral.