Blog: Tips for Referral & Ecommerce marketing

6 marketing objectives your referral scheme can tackle

Every business will have slightly different marketing objectives, depending on its audience, industry and size. But there are some core objectives which most marketing teams share.

We take a look at 6 key objectives and how a referral scheme can help you achieve them.

One unexpected impact of referral marketing: Increased Customer Lifetime Value

What value do you place on a new customer and what costs do you attribute to your marketing channels?

Is Valentine's Day the perfect time to reward your customer's love?

With the peak shopping season of Christmas a distant memory, it is time for gift retailers to turn their attention to Valentine’s Day, which is just two short weeks away.


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