Why referral is more than skin deep for beauty brands

More than any other industry, beauty users are willing to offer their opinion or share their feedback post-purchase. In fact, Facebook reports that 46% of beauty consumers use social media to share their thoughts on something they've bought.

Referral marketing therefore, can offer health and beauty brands an extremely successful route for acquiring new customers. With the current lack of trust in traditional media, what could be more reassuring than a recommendation from a trusted friend?


The most trusted form of marketing for fashion brands? Step forward refer-a-friend.

Fashion is social by nature. We share, compare, discuss and complement each other on new items. We ask for trusted friends’ opinions on certain looks and styles ahead of future buying decisions. In other words, we place trust in our social circles to shape and reinforce our buying habits.


You don’t need a customer referral scheme? 5 reasons to think again!

Here at Mention Me we are passionate about all things referral, but we appreciate not everyone has yet seen the light. Maybe we can persuade you with the insights we have gleaned by running refer-a-friend programmes for over 100 retail clients.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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