Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet.
WeChat: the most powerful end-to-end marketing channel on earth?
Dark Social: A Star Wars baddie convention or an unknown source of marketing referrals?
Are you a closet Wookie fan? Why would you tell me - we haven’t even met.
But chances are you might let your closest friend know when you hear about the next film release. Therein lies the beauty of Word of Mouth. You can control who you tell and how you tell them to mitigate social risk. The risk of me frowning on your cinematic tastes.