Blog: Tips for Referral & Ecommerce marketing

Can referrals work in an omni-channel environment?

Recently Selfridges launched their first social media-friendly shoppable app taking a significant step forward in their global omni-channel offer. The continued execution of this truly integrated strategy is in response to a rise in mobile traffic to their main e-commerce site, selfridges.com, which now sits at around 60%.


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