Year after year, ecommerce continues to develop at supersonic pace. And the coming year looks no different, with a plethora trends continuing to redefine the digital world.
The e-commerce trends set to shape retail success in 2019 and beyond
Chinese Singles' Day: The biggest Ecommerce retail opportunity on the planet.
The rise of China’s Singles' Day into an e-commerce calendar linchpin is in-keeping with many of the nation’s cultural phenomena of the digital age: astonishing in its pace of growth and unprecedented in scale.
With just over a month to go until this year's event, we take a closer look at what led to Singles' Day becoming a global marketing juggernaut in less than a decade
Mother’s Day & Referral Amplification: The gift that keeps on giving (Analysis Part 1)
We’re in the midst of one of the silly seasons for many retailers. I’m referring to Valentine’s Day followed by Mothering Sunday just 4 weeks later in the UK this year. It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 11th spark two big spikes of activity which can make or break their numbers.
Referrals take the biscuit for customer acquisition for this gift retailer
Biscuiteers produce beautiful and witty biscuits which taste as good as they look. In fact, biscuits that people want to talk about. Wanting to harness this customer enthusiasm for the brand, Biscuiteers turned to Mention Me to power their refer-a-friend programme.
Chatbots: the future of marketing or the latest on-trend gimmick?
As the importance of generating and leveraging authentic, two-way conversations with customers has come to the fore in the digital age, brands have eagerly taken up the challenge to ‘go where their customers go’.
Social media has long been established as the obvious focus of that. But more recently, marketers have realised the importance of ‘going deeper’, via ever-more personal communication channels.