We’'re in the midst of one of the silly seasons for many retailers. I’m referring to Valentine’s Day followed by Mothering Sunday just 4 weeks later in the UK this year. It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 11th spark two big spikes of activity which can make or break their numbers.
Mother’s Day & Referral Amplification: The gift that keeps on giving (Analysis Part 1)
Referrals take the biscuit for customer acquisition for this gift retailer
Biscuiteers produce beautiful and witty biscuits which taste as good as they look. In fact, biscuits that people want to talk about. Wanting to harness this customer enthusiasm for the brand, Biscuiteers turned to Mention Me to power their refer-a-friend programme.
Chatbots: the future of marketing or the latest on-trend gimmick?
As the importance of generating and leveraging authentic, two-way conversations with customers has come to the fore in the digital age, brands have eagerly taken up the challenge to ‘go where their customers go’.
Social media has long been established as the obvious focus of that. But more recently, marketers have realised the importance of ‘going deeper’, via ever-more personal communication channels.
A Grand Tour of 52 Refer a Friend programmes
Here at Mention Me HQ we consider ourselves connoisseurs of refer a friend. We’ve signed over 160 businesses globally to use our referral marketing platform and we’re proud to offer two industry leading features: the ability to AB test everything - even rewards - concurrently (harder than it sounds!) and the ability to encourage word of mouth and then track it back through online channels.
Why referrals are a lucky find for retailer Trouva
Trouva, meaning "lucky find", is an online marketplace for independent boutiques. It was set up to help these retailers compete against the bigger players by offering a global shopfront.