Here at Mention Me HQ we consider ourselves connoisseurs of refer a friend. We’ve signed over 160 businesses globally to use our referral marketing platform and we’re proud to offer two industry leading features: the ability to AB test everything - even rewards - concurrently (harder than it sounds!) and the ability to encourage word of mouth and then track it back through online channels.
A Grand Tour of 52 Refer a Friend programmes
Why referrals are a lucky find for retailer Trouva
Trouva, meaning "lucky find", is an online marketplace for independent boutiques. It was set up to help these retailers compete against the bigger players by offering a global shopfront.
Australia - Retail Nirvana?
Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7%*. It’s clear that the Australian Government is pushing for further business investment and this is undoubtedly making the Australian market an attractive proposition for overseas investors as well.
Breakfast Briefing Review: Most commonly asked questions on Referral Marketing - are they yours?
Post Updated August 2016:
Can referrals work in an omni-channel environment?
Recently Selfridges launched their first social media-friendly shoppable app taking a significant step forward in their global omni-channel offer. The continued execution of this truly integrated strategy is in response to a rise in mobile traffic to their main e-commerce site, selfridges.com, which now sits at around 60%.