We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.
The psychology of referral - key drivers to consider for your advocacy programme
Black Friday plus Referrals = more than a one day sales boost
The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?
Moments of Truth
A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.
Nudging Your Way to Success; Part 3 in our Psychology of Referral Series
Small nuances in language, tone and design have the power to drive big changes in human behaviour.
Cialdini’s 6 Weapons of Influence; Part 2 in our Psychology of referral series
What compels us to act? What influences people to take a course of action?
In my first post in this series, I explored the concepts of social capital and social risk; describing the feelings of confidence and commitment that a good referral offer needs to generate. That post outlined the end-result; this one will dive into the specifics of how to achieve it.