Blog: Tips for Referral & Ecommerce marketing

Black Friday plus Referrals = more than a one day sales boost

The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?

6 marketing objectives your referral scheme can tackle

Every business will have slightly different marketing objectives, depending on its audience, industry and size. But there are some core objectives which most marketing teams share.

We take a look at 6 key objectives and how a referral scheme can help you achieve them.

Optimising the Referral Funnel

 Many refer-a-friend schemes don't work as well as they could. Fact.

A few years ago Mention Me surveyed 150 UK online companies and found that about half of them had some kind of referral scheme. Yet very few of them proclaimed it a runaway success. Why is this?

Swoon worthy furniture worth telling your friends about

Swoon Editions, the online retailer of beautifully handcrafted furniture has appointed Mention Me to power a new referral programme.

The psychology of referral - key drivers to consider for your advocacy programme

We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.


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