Blog: Tips for Referral & Ecommerce marketing

Harnessing word of mouth for viral growth

I recently began a talk at The Festival of Marketing event in London, by asking the audience to indulge me in a few short questions.

Referrals in the Gifting Market. The gift that keeps on giving.

The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving.

Black Friday plus Referrals = more than a one day sales boost

The summer sun is a distant memory, the children are back at school and christmas puddings are already appearing in the shops. It can only mean one thing….we are hurtling towards the crazy shopping period of Black Friday.

Referral Marketing Breakfast: the top of The Gherkin

We’re excited to announce that the registration for our Mention Me Breakfast Briefing has now opened.

You gotta get with my friends:  How to add some spice to referral in banking and financial services

Banking and financial services are some of the most saturated playing fields for recommendation and referral marketing.


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