With the peak shopping season of Christmas a distant memory, it is time for gift retailers to turn their attention to Valentine’s Day, which is just over one week away.
Valentine's Day spending still on the rise!
You gotta get with my friends: How to add some spice to referral in banking and financial services
Banking and financial services are some of the most saturated playing fields for recommendation and referral marketing.
Black Friday plus Referrals = more than a one day sales boost
The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?
Mother’s Day & Referral Amplification: The gift that keeps on giving (Analysis Part 1)
We’re in the midst of one of the silly seasons for many retailers. I’m referring to Valentine’s Day followed by Mothering Sunday just 4 weeks later in the UK this year. It’s very common for businesses to follow a retail calendar with peaks and troughs in sale volume throughout their season and for many businesses February 14th and March 11th spark two big spikes of activity which can make or break their numbers.
The psychology of referral - key drivers to consider for your advocacy programme
We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.