We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.
The psychology of referral - key drivers to consider for your advocacy programme
Brand love: 5 sure fire ways you know you have a referrable brand
Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition. After all, research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels.
Of course, for someone to refer your product, it needs to be something they love and believe their friends will love too. Nobody wants to put their name behind something that might damage their reputation.
Whilst a quality product or service means that refer-a-friend can drive new sales, there are some elements which can take referral to another level.
So what are the secrets of highly referrable brands?
Why you should build referral into your 2018 marketing plans
It’s that time of year when marketers take a look back at the performance of their marketing activity. What made the grade, and what was bottom of the class and should be banished from your marketing toolbox, never to return? Hopefully, you’ll already have a core plan for the coming year, but to hit your (inevitably) increasing targets you’ll either need to make existing channels work harder or implement new activity.
So how can you convince the holder of the purse strings to give you the budget to launch a new marketing channel? If you don’t yet have referral marketing as part of your mix, here are three compelling insights that might help you bag that budget.
Black Friday plus Referrals = more than a one day sales boost
The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?
6 marketing objectives your referral scheme can tackle
Every business will have slightly different marketing objectives, depending on its audience, industry and size. But there are some core objectives which most marketing teams share. We take a look at 6 key objectives and how a referral scheme can help you achieve them.