Mother’s Day and referral amplification

We’re in the midst of one of the silly seasons for many retailers.  We’re referring to Valentine’s Day followed by Mothering Sunday just 6 weeks later in the UK this year.  It’s very common for businesses to develop a retail calendar with peaks and troughs in sales volume throughout their season and for many businesses Valentine’s Day and Mothering Sunday,  spark two big spikes of activity which can make or break their numbers.


Valentine's Day spending still on the rise!

With the peak shopping season of Christmas a distant memory, it is time for gift retailers to turn their attention to Valentine’s Day, which is just over one week away.


You gotta get with my friends:  How to add some spice to referral in banking and financial services

Banking and financial services are some of the most saturated playing fields for recommendation and referral marketing.


Black Friday plus Referrals = more than a one day sales boost

The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?


The psychology of referral - key drivers to consider for your advocacy programme

We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.


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