Facebook’s latest algorithm changes: an opportunity for referral marketing

In what appeared to signal a return to its roots as a peer-to-peer social network, Facebook marked the New Year by announcing a bold shake up to its News Feed algorithm — one that will supposedly rein in the (paid) dominance of brand publishers, and re-establish organic interactions between friends and family at the core of the social network’s user experience.

Does this represent a further opening up of the referral marketing floodgates in 2018?


The psychology of referral - key drivers to consider for your advocacy programme

We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.


6 marketing objectives your referral scheme can tackle

Every business will have slightly different marketing objectives, depending on its audience, industry and size. But there are some core objectives which most marketing teams share. We take a look at 6 key objectives and how a referral scheme can help you achieve them.


3 insights into Generation Z and fast fashion referral marketing

Running referral programs for 200+ brands gives us some fascinating insight into the psychology of referral for different demographics. Having built a reputation as experts in fast fashion referral marketing, through our work with Missguided, Lipsy and AX Paris among others, we have seen marked differences in what drives these customers to share a brand and what will in turn lead their friends to take up a recommendation.


One unexpected impact of referral marketing: Increased Customer Lifetime Value

What value do you place on a new customer and what costs do you attribute to your marketing channels? Any marketing professional worth their salt will analyse each marketing source to work out the return on investment (ROI). Only by doing this will they have the insight to plan and know where to invest future marketing budget.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

How to launch a successful refer-a-friend programme

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How to launch a successful refer-a-friend programme

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