You have a great product. Your customers love your brand. So how do you harness this great sentiment and translate it into customer advocacy? A referral marketing scheme is the obvious starting point to encourage happy customers to pass on a recommendation via email or social media and translate this into new sales.
Name Sharing: The ultimate win for referral marketing
You gotta get with my friends: How to add some spice to referral in banking and financial services
Banking and financial services are some of the most saturated playing fields for recommendation and referral marketing.
Building emotion into your marketing
Consumers like to believe that they make buying decisions on a rational basis; weighing up the pros and cons and looking objectively at the alternatives. In reality, one element overrides rational thinking and has the biggest impact on consumer behaviour. Emotion.
Why brands are turning to Direct to Consumer (D2C) - and how referral marketing can help
Seemingly every day we see a new statistic about the steadily increasing volume of online transactions that Amazon is hoovering up; increased number of product searches starting on Amazon and ways in which they are effectively eating the brands’ lunch. In fact Amazon have just posted their highest quarterly profits ever.
Facebook’s latest algorithm changes: an opportunity for referral marketing
In what appeared to signal a return to its roots as a peer-to-peer social network, Facebook marked the New Year by announcing a bold shake up to its News Feed algorithm — one that will supposedly rein in the (paid) dominance of brand publishers, and re-establish organic interactions between friends and family at the core of the social network’s user experience.
Does this represent a further opening up of the referral marketing floodgates in 2018?