The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?
Black Friday plus Referrals = more than a one day sales boost
Case study: How love of its signature prints means referral success for Cath Kidston
Customers of Cath Kidston love their signature prints with a hint of nostalgia. With such a loyal customer base, referral marketing is an obvious step to capture this advocacy and to drive the acquisition of new customers. Cath Kidston appointed Mention Me to power their referral programme, and since its launch in 2016 it has generated some fantastic results.
Referrals in the Gifting Market. The gift that keeps on giving.
The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving.
Is Valentine's Day the perfect time to reward your customer's love?
With the peak shopping season of Christmas a distant memory, it is time for gift retailers to turn their attention to Valentine’s Day, which is just two short weeks away.
Australia - Retail Nirvana?
Earlier this month the Reserve Bank of Australia took the step to cut interest rates to a record low of 1.5% but the treasury assures us that growth is strong at 3.1% and unemployment remains around 5.7%*. It’s clear that the Australian Government is pushing for further business investment and this is undoubtedly making the Australian market an attractive proposition for overseas investors as well.