To say that the internet, and the eCommerce industry is spawned, has had a huge impact on the retail high street, is a bit like saying that iTunes (and then Spotify) had a rather large effect on CD and vinyl album sales. Or that the likes of Netflix proved to be a tad disruptive to the DVD rental market.
How experiential retail is reshaping the high street
Valentine's Day spending still on the rise!
With the peak shopping season of Christmas a distant memory, it is time for gift retailers to turn their attention to Valentine’s Day, which is just over one week away.
Black Friday plus Referrals = more than a one day sales boost
The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?
Case study: How love of its signature prints means referral success for Cath Kidston
Customers of Cath Kidston love their signature prints with a hint of nostalgia. With such a loyal customer base, referral marketing is an obvious step to capture this advocacy and to drive the acquisition of new customers. Cath Kidston appointed Mention Me to power their referral programme, and since its launch in 2016 it has generated some fantastic results.
Referrals in the Gifting Market. The gift that keeps on giving.
The tradition and ritual of buying presents for loved ones has always been big business. Retailers of all shapes and sizes meticulously plan their marketing and advertising around the fact, with certain calendar ‘hot spots’ signalling reliable consumer spending sprees, all powered by gift giving.