The internet has become a haven for parenting related social communities and chat forums, for obvious reasons. Parenthood (especially first timearound) can be a daunting and challenging experience. In the absence of a straightforward rulebook, seeking out answers, reassurance and validation from fellow parents online, has become the norm — in relation to all aspects of parenting, including consumer habits.
Two years ago I had a new addition to my family. Much planning, shopping and preparation took place before the big day.
A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.
The research has been for Mention Me clients - getting real customer feedback has proved invaluable for us. We use the insights to accelerate the performance of newly launched refer-a-friend programmes and to inform test plans to further improve conversion using our AB testing by cohort capabilities.
Small nuances in language, tone and design have the power to drive big changes in human behaviour.
What compels us to act? What influences people to take a course of action?
In my first post in this series, I explored the concepts of social capital and social risk; describing the feelings of confidence and commitment that a good referral offer needs to generate.
That post outlined the end-result; this one will dive into the specifics of how to achieve it.
Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo.