Blog: Tips for Referral & Ecommerce marketing

A new breed of pet owners - why trust & advocacy matter

Two years ago I had a new addition to my family. Much planning, shopping and preparation took place before the big day.

Moments of Truth

A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.  

The research has been for Mention Me clients - getting real customer feedback has proved invaluable for us.  We use the insights to accelerate the performance of newly launched refer-a-friend programmes and to inform test plans to further improve conversion using our AB testing by cohort capabilities.  

Nudging Your Way to Success; Part 3 in our Psychology of Referral Series

Small nuances in language, tone and design have the power to drive big changes in human behaviour. 

Cialdini’s 6 Weapons of Influence; Part 2 in our Psychology of referral series

What compels us to act?  What influences people to take a course of action?

In my first post in this series, I explored the concepts of social capital and social risk; describing the feelings of confidence and commitment that a good referral offer needs to generate.

 That post outlined the end-result; this one will dive into the specifics of how to achieve it.


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