We recently published some blog posts looking at the psychology of referral. They proved so popular that we have pulled them together into an exclusive download: The Guide to the Psychology of Referral.
The psychology of referral - key drivers to consider for your advocacy programme
Brand love: 5 sure fire ways you know you have a referrable brand
Referral marketing is a great way to harness the love that customers have for your brand and in turn drive new customer acquisition. After all, research consistently shows that consumers are most likely to listen to recommendations from friends and family than traditional advertising channels.
Of course, for someone to refer your product, it needs to be something they love and believe their friends will love too. Nobody wants to put their name behind something that might damage their reputation.
Whilst a quality product or service means that refer-a-friend can drive new sales, there are some elements which can take referral to another level.
So what are the secrets of highly referrable brands?
Introducing our newest arrival; The guide to referral success for children's retailers.
The internet has become a haven for parenting related social communities and chat forums, for obvious reasons. Parenthood (especially first timearound) can be a daunting and challenging experience. In the absence of a straightforward rulebook, seeking out answers, reassurance and validation from fellow parents online, has become the norm — in relation to all aspects of parenting, including consumer habits.
A new breed of pet owners - why trust & advocacy matter
Two years ago I had a new addition to my family. Much planning, shopping and preparation took place before the big day. And then I came home like any proud new parent to introduce them to my family. He was gorgeous...big brown eyes, wet nose, waggy tail. Yes, I’d just joined the pet owning fraternity!
Moments of Truth
A little disclaimer before you read this post: I am a market-research-aholic and lately I have been indulging myself with a number of different studies around the psychology of referral.