Blog: Tips for Referral & Ecommerce marketing

Why Facebook’s ‘friends before publishers’ algorithm changes are an opportunity for referral marketers

Facebook recently announced what appeared to be a series of significant changes to its news feed algorithm, eliciting reactions ranging from confusion to despair among marketers. So which is to be believed? What are its true implications, not least for those running referral campaigns (built on the power of social sharing)?

3 Key Takeaways for Referral Marketing for Family Days Out

Are you a parent?  Have you planned your summer holiday family days out and activities?  How did you discover and choose the best places to go with your kids?

Dark Social: A Star Wars baddie convention or an unknown source of marketing referrals?

Are you a closet Wookie fan? Why would you tell me - we haven’t even met.


But chances are you might let your closest friend know when you hear about the next film release. Therein lies the beauty of Word of Mouth. You can control who you tell and how you tell them to mitigate social risk. The risk of me frowning on your cinematic tastes.


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