The internet has become a haven for parenting related social communities and chat forums, for obvious reasons. Parenthood (especially first timearound) can be a daunting and challenging experience. In the absence of a straightforward rulebook, seeking out answers, reassurance and validation from fellow parents online, has become the norm — in relation to all aspects of parenting, including consumer habits.
As the year draws to a close, we look back on some of the defining trends and talking points of 2016, and predict how 2017 will shape up for the world of trust marketing.
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