We’re excited to share with you that earlier this year we have closed our Series A investment round with funding of $7 million from Eight Roads Ventures. The investment will be used to accelerate our work helping businesses capitalise on their customers’ trust, to power better marketing.
From Bootstrapping to $7 Million Series A: The Story of Mention Me
Push vs Pull Marketing - which is winning the race for trust? [Infographic]
The world of marketing is constantly evolving, with new digital channels emerging each year. Despite this, some traditional types of media, such as email, direct mail and print ads, have never gone away for many marketing teams.
However, new research suggests that when it comes to brand discovery, these “push” forms of advertising are a turn-off for many consumers.
The results make clear that “pull” strategies, whereby customers are encouraged to seek out brands themselves, are the clear winner.
MeTime - sharing best practice and celebrating referral marketing success
With Spring taking it's time to arrive this year, it was a delight to huddle with our favourite clients and colleagues in the luscious greenery (amongst the flamingos) to talk referral, trust and the future of marketing!
At every event we run there are always great snippets of insight and information from the Mention Me team, but it's especially wonderful to see our clients inspiring each other with ways to make their referral program really shine.
A Round-Up of The Mention Me Trust and Referral Marketing Summit
March 31st was the most exciting day of the year so far for the Mention Me Team. From 2pm onwards we welcomed over 80 of our lovely clients to our annual client gathering. The goal of the event was to squeeze as much opportunity for learning and sharing of referral marketing best practices as we possibly could into 2 hours – and boy did we do that!
Traditional marketing channels are failing. Time to turn to Trust Marketing
Last week we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how they can harness customer advocacy and translate it into new customer acquisition.