March 31st was the most exciting day of the year so far for the Mention Me Team. From 2pm onwards we welcomed over 80 of our lovely clients to our annual client gathering. The goal of the event was to squeeze as much opportunity for learning and sharing of referral marketing best practices as we possibly could into 2 hours – and boy did we do that!
Last week we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how they can harness customer advocacy and translate it into new customer acquisition.
The internet has become a haven for parenting related social communities and chat forums, for obvious reasons. Parenthood (especially first timearound) can be a daunting and challenging experience. In the absence of a straightforward rulebook, seeking out answers, reassurance and validation from fellow parents online, has become the norm — in relation to all aspects of parenting, including consumer habits.
As the year draws to a close, we look back on some of the defining trends and talking points of 2016, and predict how 2017 will shape up for the world of trust marketing.
Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo.