Last week we had an enjoyable two days at Marketing Week Live, chatting to lots of exciting brands about how they can harness customer advocacy and translate it into new customer acquisition.
Our CEO, Andy Cockburn, took to the stage to talk about "Using word of mouth and trust marketing to build brand engagement".
With an increasing proliferation of advertising messages and trust in mainstream marketing channels at an all time low, brands are turning to new approaches to cut though the noise.
Sound familiar? If your traditional sources of customer acquisition are failing to deliver, then you can find out more about how refer-a-friend can become your most effective marketing channel by downloading the full slide deck here: