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Mention Me Blog

Read on for the latest customer advocacy and marketing insights

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FEATURED

Q1 Release Radar: What's New From Mention Me?

Check out the latest innovations and improvements from Mention Me in Q1, including product updates and exciting releases.

Latest posts

Viral Coefficient: Formula & Examples

Learn the viral coefficient formula, calculation steps, key metrics, benchmarks, and strategies to boost virality and maximize growth through referrals.

Customer Connect Recap: Accelerating Growth over Coffee

Read about Mention Me's Customer Connect workshop at Fora, King's Cross, helping clients accelerate growth through referral.

Rise and Refer Recap: Q1 2025

Read our summary of Rise and Refer Q1, complete with stats, quotes and first-hand storytelling.

Referral marketing

23 Best Refer-a-Friend Program Examples to Boost ROI in 2025

Boost your ROI with the best refer-a-friend program examples in 2025. Learn how to build a successful referral program and increase profitability.

Customer advocacy

The A-Z of Referral Marketing: A is for Acquisition

In the advocacy alphabet, A stands for Acquisition. Read on to find out why (and how to apply it to your business).

Understanding Attribution & Incrementality in Referral Marketing

Read our paper to fully understand attribution & incrementality in referral marketing.

Mention Me Product Highlights 2024

Discover our latest product innovations from the past year and how they're helping you optimise your referral programme like never before.

Referral marketing

The Most Important A/B Tests to Run in 2025: Our Research Revealed

We analysed over 9,000 A/B tests from 800 brands to find out which experiments really drive results for referral programmes. Click to see key stats and insights.

Retention

The Top 10 Customer Retention Metrics for 2025

Learn the 10 best customer retention metrics to help your brand retain your most valuable customers in 2025 and beyond.

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