5 tips to build customer advocacy into your Black Friday marketing

Working with 300+ retailers worldwide to power their referral programmes, we have great insights into the Black Friday shopping weekend, and how this can drive new customer acquisition.

Many of our clients successfully use referral to ensure that Black Friday is more than a one-off shopping frenzy fuelled by bargain hunting behaviour.


Micro influencers: Where should trust marketers stand?

As the balance of power in marketing continues to shift toward trust—based models, so-called micro influencer marketing has rapidly established itself as a hot trend.

Where scrutiny has fallen on the world of large-scale influencer marketing, micro influencer marketing, with its focus on more authentic product endorsements, has presented itself as the more effective trust-building alternative.

So what exactly are micro influencers — and are they really to be considered a genuine branch of a brand’s trust marketing strategy?


Black Friday plus Referrals = more than a one day sales boost

The hectic annual shopping frenzy...otherwise know as Black Friday (and now increasingly Cyber Monday) is fast approaching. Does this annual event attract long term customers to your brand, and if not, how can you turn these seasonal shoppers into brand advocates?


Chinese Singles' Day: The biggest Ecommerce retail opportunity on the planet.

The rise of China’s Singles' Day into an e-commerce calendar linchpin is in-keeping with many of the nation’s cultural phenomena of the digital age: astonishing in its pace of growth and unprecedented in scale.

With just over a month to go until this year's event, we take a closer look at what led to Singles' Day becoming a global marketing juggernaut in less than a decade


Building emotion into your marketing

Consumers like to believe that they make buying decisions on a rational basis; weighing up the pros and cons and looking objectively at the alternatives. In reality, one element overrides rational thinking and has the biggest impact on consumer behaviour. Emotion.


Learn more about how outsourcing refer-a-friend with Mention Me platform works. Request a demo

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