Blog: Tips for Referral & Ecommerce marketing

The rise of Shoppable Marketing in the fashion sector

Whilst content marketing has emerged as a powerful means of earning long-term consumer awareness and trust in the digital age, another ecommerce trend has seen brands taking a far more direct approach, focussed on instant results for both retailers and consumers.

So called ‘shoppable marketing’ basically describes any form of interactive content that allows consumers to directly interact with and purchase related products.

Home is where the heart is: how referrals capture the love of homeware brands

Before the internet came along, consumer choice for homeware products was restricted to a limited number of big players. As a child in the 70's (gulp!), my memories of furnishings were of varying shades of brown, with a focus on practicalities rather than style. Avocado was the bathroom colour of choice, rather than a foodie breakfast staple.

Swoon worthy furniture worth telling your friends about

Swoon Editions, the online retailer of beautifully handcrafted furniture has appointed Mention Me to power a new referral programme.

Mention Me win Best Tech Start-up award at Drapers Digital Festival

Yesterday at the Drapers Digital Festival, Mention Me scooped the award for Best Tech Start-up.

A Round-Up of The Mention Me Trust and Referral Marketing Summit

March 31st was the most exciting day of the year so far for the Mention Me Team.  From 2pm onwards we welcomed over 80 of our lovely clients to our annual client gathering.   The goal of the event was to squeeze as much opportunity for learning and sharing of referral marketing best practices as we possibly could into 2 hours – and boy did we do that!


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